Tuesday 10 January 2012

One Shot Wonder (well, nearly)

Another post about Eric Saade tonight, I clearly am a fan. Another one of his music videos caught my attention, this time it was 'Hotter Than Fire' (featuring Dev). After the opening sequence, the video is shot with just one take. The location for the video is made up of a series of rooms that are connected by a door but each room only has 3 walls, allowing the camera to pass to each room without cutting. As the video doesn't use a range of shot types, the camera is mounted on a crane and it uses the movement of the camera through tilts, pans, canted angles, etc. to create variation. I think that this creates an interesting aesthetic to this music video and something that is different as many videos use a locked off camera or one that moves fairly steadily compared to the camera in 'Hotter Than Fire'.

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